Project Marketplace
Role Lead product designer
Year 2014 – 2015

The challenge


700 000 freelances in France (2014)

With Viadeo Freelance, we offer a platform to bring together freelancers and project leaders.

In keeping with the trend of the « New Deal », the number of freelancers has increased for the past 5 years, representing a real opportunity for the marketplaces.

On the other side, the economic climate drives more and more companies to outsource freelancers for key missions.

Product

What they need?


UX

Workflow


UX

Sitemap


Design

UI Elements


Design

Viadeo Freelance


HOME

The homepage should be understandable and targeted for freelancers and project leaders.

We chose not to define the target on the first page but later, to avoid confusion. We used testimonials to strengthen the image of Viadeo Freelance. A large block explains the usefullness of Viadeo Freelance.

Finally, a timeline of latest news reinforces the feeling of activity on the platform.

Note: I led the entiere artistic direction, my team finalized the design.

CHOICE PAGE

For this page, the UX challenge was to show both possible choices without necessarily favoring one over the other. We opted for illustrations: the user has to make a quick and relevant choice. It’s not a marketing page, we are already in the service.

Below, a reminder the platform’s benefice: creating relation between freelancers and project leaders.

Note: I made the entiere artistic direction, my team finalized the design.

CREATE A PROJECT

This page is very important because it is the entry point for the project leader. The goal is to have a quick and simple form in order to improve the bounce rate.

Note: I made the entiere artistic direction, my team finalized the design.

SEARCH RESULTS

We explored several paths to find what fit best: response time, price, contact button.

I’M A FREELANCE / I’M A PROJECT LEADER

For the freelance : 19,90€/month, without engagement.
For the project leader : free but must submit a project. Then, he can see the freelancers list and contact them.

Note: I made the entiere artistic direction, my team finalized the design.

Statistics

KPI


After being launched, we looked at the statistics during one year and measure the average leads, rate of projects views, follow ctr and subscription rate.

Marketing

Behind the scenes


BLOG

We plan to launch Viadeo Freelance Blog to have a special place to engage the community around freelancing. Many articles in the freelance business, how to prepare and easily make a living.

COMMUNICATE

We launched Viadeo Freelance with a communication plan: kakémono, flyers, tote bags, stickers and much more. Our presence in physical events was very important to show the new project to the clients.

Feedbacks

Users like


Next steps

And now ?


WE WANT MORE !

It was the first step of the launch. What we plan to do ?

  • A larger mission inventory
  • More features
  • Massive communication

Viadeo Newsfeed

In a context of valuing content and to give a boost usage, Viadeo begun to worked on a new proposition value around the new situation in january 2014.

View case study

Viadeo landing page

Viadeo wants to consolidate its new position by updating its public landing page. Discover how.

View case study

Secret Velvet

Always having a taste for manual activities & culinary graphics, I launch a brand of jewelry lovers on the internet. Discover how I increase my sales.

View case study