Project Landing Page
Role Lead product designer
Year 2014 – 2015

The challenge


CONTEXT

Viadeo wants to consolidate its new position by updating its public landing page. The three promises for Viadeo members are: visibility, employability and user experience (able to meet their network in real life).

I realized within the product team the redesign of the landing page in responsive, adapted for web, tablet and mobile.

UX

Main Personas


Design

The landing page


Statistics

KPI


After being launched (first 5%, second 25% until 100%), we did look at the statistics and measure the impacts on invitations sent (DCR), profile consultation, suggestions contacts (PYMK) & company page visit.

Viadeo Newsfeed

In a context of valuing content and to give a boost usage, Viadeo begun to worked on a new proposition value around the new situation in january 2014.

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Viadeo Freelance

With Viadeo Freelance, we offer a platform to bring together freelancers and project leaders. Discover how we targeted freelancers and project leaders.

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Secret Velvet

Always having a taste for manual activities & culinary graphics, I launch a brand of jewelry lovers on the internet. Discover how I increase my sales.

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