Role Lead product designer
Year 2014 – 2015
Viadeo wants to consolidate its new position by updating its public landing page. The three promises for Viadeo members are: visibility, employability and user experience (able to meet their network in real life).
I realized within the product team the redesign of the landing page in responsive, adapted for web, tablet and mobile.
The landing page
After being launched (first 5%, second 25% until 100%), we did look at the statistics and measure the impacts on invitations sent (DCR), profile consultation, suggestions contacts (PYMK) & company page visit.
In a context of valuing content and to give a boost usage, Viadeo begun to worked on a new proposition value around the new situation in january 2014.
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