The ChallengeIn a context of valuing content and to give a boost usage, Viadeo begun to worked on a new proposition value around the new situation in january 2014.
Each time I log on viadeo.com, I can see a page gathering the most important informations I need to know about my network and my career and the key actions I need to do to improve it.
Newsfeed is still using the old brand identity which no longer reflects the positioning of Viadeo. He needs some re-design.
Newsfeed is limited to the activity of the direct contacts displayed anti-chronologically, along with a lot of call-to-actions spread all over the page (recommendations, newsfeed, sidebar…).